Martin Kobera
I run kobera.digital as a one-person advisory practice. That is a deliberate choice, not a limitation.
Off the clock, you will usually find me underwater.
What I'm for
- Clear ownership. One name on the line when decisions go wrong, not a rotating cast of engagement managers.
- Decisions backed by numbers and constraints. Not slideware optimism.
- Delivery teams that understand why the owners and leaders care. And leaders who understand what the delivery team is actually dealing with.
- Work that still makes sense six months after go-live. More resilient, more legible, and easier to run.
What I'm against
- Transformation programmes nobody can explain plainly. If you cannot say what changes for customers or staff, it is not ready.
- Vendor selections that quietly lock you in. Especially on cost, complexity, or delivery dependency.
- Roadmaps built on fantasy assumptions. Perfect data, unlimited internal capacity, and no surprises.
- Governance theatre. Weekly steering meetings that produce status colours but no real decisions.
Twenty-five years delivering across fintech, telecoms, energy, logistics, cybersecurity, and public sector in Europe, Africa, and Southeast Asia — in roles where the job was to make sure programmes landed, not just to design them. MSc in Economy and Management, Czech Technical University in Prague.
I built and ran CloudSailor — a B2B e-commerce platform for SMEs — partly because I had spent twelve years on the other side of that problem, importing and distributing fair-trade products through Fairově.cz, one of the first fair-trade shops in the Czech market. That e-commerce experience did not stay in the platform. With Husky Outdoor, my team ran influencer campaigns and managed all online channels — and multiplied their sales. Built on what we had already learned running our own shop, not on theory. That is roughly how most of it has worked: do something long enough to understand where it actually breaks, distil it, and apply it for clients who do not have twelve years to spend finding out. The Uganda engagement added another layer — visiting fair-trade farmers on weekends while stabilising a telecoms launch during the week.
I volunteer with Česko.digital, helping Czech non-profits navigate digitalisation, and previously did international voluntary service with INEX. I am an active scuba diver and marine-conservation volunteer, including seagrass restoration in Crete. I dive as often as I can — it is the closest I get to a zen, weightless state where everything else switches off. The underwater side of all that lives at @amazedbyoceans.
Let's find out
if there's a fit.
No deck. No prep. Just thirty minutes. If there's a match, I'll follow up with a brief note on what I'd look at and a suggested scope.